Marketing Terms constitute an important part of the General Awareness Section of the Bank PO / Clerical Examinations. In order to qualify in this section, it is imperative that you equip yourself with the latest updates of the market scenario.  The essential task is to read the newspaper on the daily basis.
Marketing is an art to develop, advertise and distribute goods and services to customers as well as business. Companies treat employees, suppliers, distribution channel as their business partner. Consumers are going for online purchase; businesses are going towards electronic commerce (e-commerce). Online users mostly buy music, software, books, apparel, etc.
Business buyers, suppliers are getting online to reduce the establishment cost. The businesses focus is shifting for developing web sites to provide reliable and correct experience to consumers.