Important Marketing Terms for Bank Exams

Marketing Terms constitute an important part of the General Awareness Section of the Bank PO / Clerical Examinations. In order to qualify in this section, it is imperative that you equip yourself with the latest updates of the market scenario. The essential task is to read the newspaper on the daily basis.
Marketing is an art to develop, advertise and distribute goods and services to customers as well as business. Companies treat employees, suppliers, distribution channel as their business partner. Consumers are going for online purchase; businesses are going towards electronic commerce (e-commerce). Online users mostly buy music, software, books, apparel, etc.
Business buyers, suppliers are getting online to reduce the establishment cost. The businesses focus is shifting for developing web sites to provide reliable and correct experience to consumers.

Marketing: Frequently Asked Terms/Topics

Market	Value Chain	SWOT Analysis
Demographic Environment	Economic Environment	Social-Cultural Environment
Natural Environment	Personal Selling	Direct Marketing
Market Logistics	Wholesaling	Retailing
Pricing	Brand Equity	Brand Building
Differentiation Strategies	Marketing Channels	4 Ps of Marketing
Product-Life-Cycle	Competition	Market Segmentation
Market Targeting	Marketing Research	Customer Satisfaction
spatial orientation	problem solving	analysis
Customer Loyalty	Customer Relation Management	Consumer Behavior

Learning the above given terms will give you an edge in the preparation for the General Knowledge Area of the exam. Hard Work with the right approach will pay the rewards of excelling the examinations.