Marketing Aptitude

Marketing Terms constitute an important part of the General Awareness Section of the Bank PO / Clerical Examinations. In order to qualify in this section, it is imperative that you equip yourself with the latest updates of the market scenario.  The essential task is to read the newspaper on the daily basis.
Marketing is an art to develop, advertise and distribute goods and services to customers as well as business. Companies treat employees, suppliers, distribution channel as their business partner. Consumers are going for online purchase; businesses are going towards electronic commerce (e-commerce). Online users mostly buy music, software, books, apparel, etc.
Business buyers, suppliers are getting online to reduce the establishment cost. The businesses focus is shifting for developing web sites to provide reliable and correct experience to consumers.
Marketing: Frequently Asked Terms/Topics
MarketValue ChainSWOT Analysis
Demographic EnvironmentEconomic EnvironmentSocial-Cultural Environment
Natural EnvironmentPersonal SellingDirect Marketing
Market LogisticsWholesalingRetailing
PricingBrand EquityBrand Building
Differentiation StrategiesMarketing Channels4 Ps of Marketing
Product-Life-CycleCompetitionMarket Segmentation
Market TargetingMarketing ResearchCustomer Satisfaction
spatial orientationproblem solvinganalysis
Customer LoyaltyCustomer Relation ManagementConsumer Behavior

Learning the above given terms will give you an edge in the preparation for the General Knowledge Area of the exam. Hard Work with the right approach will pay the rewards of excelling the examinations.