Marketing Aptitude


Companies treat employees, suppliers, distribution channel as their business partner. Consumers are going for online purchase; businesses are going towards electronic commerce (e-commerce). Online users mostly buy music, software, books, apparel, etc.

Business buyers, suppliers are getting online to reduce the establishment cost. As businesses Focus is shifting for developing web sites to provide reliable and correct experience to consumers.

Marketing is an art to develop, advertise and distribute goods and services to customers as well as business.

Marketing: Frequently Asked Terms/Topics



Market Value Chain SWOT Analysis
Demographic Environment Economic Environment Social-Cultural Environment
Natural Environment Personal Selling Direct Marketing
Market Logistics Wholesaling Retailing
Pricing Brand Equity Brand Building
Differentiation Strategies Marketing Channels 4 Ps of Marketing
Product-Life-Cycle Competition Market Segmentation
Market Targeting Marketing Research Customer Satisfaction
spatial orientation problem solving analysis
Customer Loyalty Customer Relation Management Consumer Behavior


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